Picture this: you open a restaurant in a somewhat unpopular area of the city. Despite the delicious food and comfortable atmosphere, hardly anyone visits you.
The reason is apparent: No one knew about your eating joint because you didn’t promote it!
Many online businesses face a similar fate when they launch a new website. This is where search engine optimization (SEO) takes the stage.
SEO boosts your search engine rankings if done correctly. As a result, the number of visitors to your website will multiply.
All the top players from every industry have a dedicated department to work on enhancing their ranking. Yes, having an in-house team is costly, but that doesn’t mean a small business can’t have the best SEO practices in place.
Many digital marketing agencies provide SEO services for small businesses that are affordable and deliver similar results. Those agencies segment their SEO solutions for startups, self-employed professionals, and small businesses.
In the next section, we talk about all those affordable SEO services you can get from a reliable agency.
Link building services
Link building involves placing links to your site on third-party websites. Google ranks the websites based on its links present across the web. This doesn’t mean you can put the links anywhere. Some newbies in the digital marketing sector follow this approach. They also rely on what is known as PBN (private blog networks) link building. Relying on such methods can harm your rankings.
Avoid such scenarios by selecting a link building service that doesn’t rely on spammy practices. Go through the credentials of the agency to ensure it is credible and experienced. Your link building arsenal should be loaded with these strategies:
- Guest blogging
- Competition analysis
- Recovery of dead backlinks
- Social media promotions
- Infographic distribution
Technical SEO solutions
SEO is a blend of art and science. Technical SEO is where the science part dominates. The main objective of technical search engine optimization is to fix the infrastructure of your website. This makes sure the crawlers (or robots) of search engines access, crawl and index your URLs seamlessly. The best part about technical SEO is that it is usually a one-time process. Of course, you need to check the technical structure regularly to ensure there are no errors. Some essentials of this area of search engine optimization include:
- A well-designed 404 page
- SSL security certificate for an extra safety layer
- Integration of sitemap
- Mobile screen adaptability
- URL structure optimization
- txt file optimization
- Breadcrumb menus for easy navigation
Choose a digital marketer that offers all these solutions as a part of its SEO services for small businesses.
On-page SEO services
You need to optimize multiple facets of your website to make it suitable for search engines. Many marketing gurus believe it is the first lap in the SEO marathon. You need to optimize your source code and content as a part of on-page strategies. When you work on this aspect of your website, you make it easier for Google to understand what your business is all about. When hiring an on-page search engine optimization service, check that their package includes:
- SEO-friendly web content writing
- Title tag optimization
- Keyword research
- Internal Linking
- Heading-tag optimization
- URL optimization
Manu agencies include the elements of technical services — such as 404 page creation and sitemap integration — in their on-page service package.
Local SEO services
When it comes to affordable digital marketing strategies, local SEO often tops the list. The reason is that you get to target the customers only from your city. The potential customers can call you or visit you just by viewing the information in the search engine results. You don’t need to have a website if you focus only on the local customers through this strategy. This means you can promote your business online even if you don’t have a budget to create a website. Another advantage of local SEO is that the users can give your business feedback, which helps boost your online reputation. A few essentials of local SEO include:
- Creation of Google My Business Account
- Encouraging customers to post reviews
- Adding your business to local online directories
- Posting blogs with keywords targeting your city
The importance of local SEO can be gauged from the fact 76% of online users visit a business within a day after finding it in a local search. [Source: Think With Google]
Content marketing services
Search engines are always hungry for fresh and informative content. After all, a website is as good as dead if it doesn’t have content. Many small businesses hire content writers to craft blogs and articles for their website. Doing so is highly economical. But, working with an agency is a better decision, as they formulate the entire content marketing strategy around your business. This involves:
- Audience analysis
- Keyword research
- Content writing
- Image designing
- Publishing on relevant sources
- Result tracking
The Bottom Line: When you have a reliable agency by your side, you can either choose a single SEO service or a comprehensive package that includes all these elements. It always helps to ask for clients’ references when selecting a company that offers SEO services for small businesses. Going through the quote shared by the team is equally important. Don’t forget to negotiate the prices, as the chances are high that you end up getting a better deal.