Sunday, 15 Sep 2019
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With New Partnership, Ethereum To Obtain Top-Level Domain Name

Ethereum (ETH) has got into an accord with an end-to-end domain services provider MMX (Minds + Machines Group Limited) that will enable ENS (Ethereum Name Service) obtain a top-level domain name, as per a press release.

With New Partnership, Ethereum To Obtain Top-Level Domain Name

Within the accord, consumers of ETH will be capable of registering their addresses with the top-level domain of MMX, .luxe (a contraction for “Let U Xchange Easily”), that is ready to be rolled out soon. Reportedly, the .luxe extension will get into its pre-launch stages in the coming period and go on retailing this October to the public.

Any domain logged in the .luxe zone can apparently be incorporated with the Ethereumblockchain and all related services such as distributed storage, smart contracts, or decentralized apps. Users will be capable of selecting any “user-friendly” domain name that will execute all functions of the recognition of the ETH asset of an individual, rather than prevailing 40-character identifiers.

Moreover, the .luxe extension will let names to “project over the Internet in the usual manner for web-based traffic or email.” This will supposedly enable users to execute their traditional Internet activities in conjunction with the same address they utilize for their Ethereum-associated services or items.

ENS was rolled out in May 2017 on mainnet, presenting an automated registrar method that enables anyone to simply and inexpensively list names ending in “.eth” making use of an auction procedure. Essentially, ENS was the foremost step of Ethereum toward cryptocurrency mass adoption, getting readable ETH addresses to the society. ENS allows anyone to generate a much more comprehensible address such as, for instance, JohnDoe.eth.

Similarly, an app, Fondu, is developed for making it simpler to write smart contracts for ETH. The application offers a tool that assists non-coders to get into the ETH smart contract game and introduce their ICO without the requirement of knowing how to code or shell out a coder to generate it for them.

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