The internet has revolutionized how brands connect with their audience. Now, you are not limited by geographic boundaries but can cater to customers anywhere in the globe. However, you need to consider the increased competition and make sure your brand is visible and easy to find online. Add to that the fact that today’s consumer does not want to be sold anything they do totally believe in, the problem of sales becomes even more difficult.
Enter pull marketing – where the buyer buys from a brand they trust. And with that enters content marketing. Content marketing is all about creating content that engages with your consumer, offers something of value to her and answers all doubts and queries she has. In the process, it creates brand awareness through trust and moves the buyer into the decision-making stage where she ultimately makes the purchasing decision.
This is why content is important.
- It drives business growth by powering your digital marketing pillars – SEO, Social Media and Content Marketing campaigns. For all these to work perfectly, you need content. This is what is going to finally drive rankings, traffic and conversions.
- It establishes you as an authority in your field and helps build strong brand awareness.
- It creates trust in your target audience
- It will boost the quality of leads that flow into your sales funnel
The biggest challenge, however, is to create fresh, original, and SEO-optimised content on a daily basis. Sure, you can write your own content for the website and marketing; but is that the best use of you and your team’s time. The other challenge is find a team of writers who are skilled enough to understand the nuances of every format and channel and produce that kind of quality week after week, month and month, year after year.
An SEO Consultancy should deliver high quality, good story telling, proper wordcount, SEO-optimisation, brand voice, and have proper understanding of the audience. This is where most marketers get stuck.
That is where professional content writing services like content agencies come in. If you want business growth, it always a better idea to rely on professionals who know their job. Here are the best benefits of hiring professional content writing services for your business.
Fuel Your Content Marketing Machine with High-Quality Content
Content marketing is not a 3-month game. It is a long-term play where you invest in creating content that creates brand awareness, brand visibility and brand trust. Marketers can tell you that the key to creating a successful campaign is to publish regular content that is original and projects you as a leader in the space. You know your product is great, but how do you convince your customers to believe the same? The answer is content. Hiring content writing services can help you get original content that has been well-researched and well-written. It can become a well-oiled machine that can support your marketing campaign.
Unless you have the wherewithal to create and train your own internal team of writers, this seems to be best solution since it is linked to the growth of the company.
Can Help You Exploit All Marketing Avenues
Once the content is in your hands, it can be used in myriad ways. A blog is a great way to draw traffic to your website. You can also use excerpts from the articles to create social media posts. Social media platforms like Facebook, Instagram, LinkedIn, YouTube, etc are yet other great marketing avenues. You can put up links to blog posts or convert blog posts into infographics and posters. This boosts traffic to the website as well as encourages engagement. The more customers interact with your brand, the better your chance of making sales. Again, the key here is to have content that is tuned to every platform and every channel. The same content will not work everywhere. When you outsource your content to a content agency, you can ensure that actually happens.
Can Help Your Brand Keep an Updated Website
There’s something or the other that’s constantly changing – you get new clients, complete projects, changes processes, bring on new team members, etc. Your website and marketing communication must reflect these changes so your image stays up to date. You don’t want your customers to think you’re using outdated equipment after you’ve made an expensive upgrade. For any brand that sells its products and services through its website, constant updation of content on the website (like product description, website information, SEO content, long and short blogs, emailers, social media content, is extremely important. This is what oils a good sales funnel for your online business. With professional content writers, you can easily take care of your website and the content requirement that comes along with it. An agency has a team of writers so even if one writer falls sick or cannot deliver on time, they will be able to stick to the delivery schedule by bringing in another writer.
Improve SEO Rankings
Since the competition has increased, you need to ensure that your brand’s website appears in the top of the search pages. This is where the SEO (Search Engine Optimization) comes into play. The technical part of SEO is one part of it, while the other part is content. Generating website content that meets all SEO guidelines is super important. This isn’t as easy as simply putting in a bunch of keywords in an article. You need to know what are the long tail keywords you can include in the article, what kind of transactional keywords you can use in the headline, what kind of topics can drive traffic to the website, what should be the length of the article to beat the nearest competition for the same keyword, etc etc. A content marketing agency will know exactly how to create SEO-friendly content that boosts your blog’s chances of ranking for a particular keyword that is important for your business.
Strengthen Company Branding
Lastly, good content can complement and strengthen your branding. A good professional writer knows how to select a tone that matches your brand vision. For example, if you’re a pharmaceutical company, you need a tone that’s warm yet authoritative. On the other hand, hospitality brands can afford to take a more indulgent tone. By creating content in tones that complements your branding, professional writers can reinforce your brand and give you the image you need.
The bottom line is that content is important for business and you cannot ignore it. Hence, it is downright important to find a steady content partner that will power your digital marketing campaign. Without that, you can forget online sales coming in for your business.
Outsourcing your content writing services is probably the easiest way out to get a hassle-free, affordable and steady production of content for your website. The hard part is selecting an agency that you think you can work well with. So look for an agency whose content writing services enjoy a good reputation in the market for originality and reliability. Meet them face-to-face to ensure that they understand your company culture and personality. And voila, you have taken care of one of the most crucial aspects of business growth.